As a 30+ year veteran of the sports marketing and packaged goods industries, Mr. Bernstein is widely respected for his creative problem solving and his record-setting results.
Bernstein’s original perspective comes from having a 360-degree work experience in the world of business. From advertising and brand management to professional sports leagues, sports agency management and merchandise licensee successes, there is virtually no chair this CEO/Entrepreneur has not been in.
His work history includes positions with Grey Advertising working solely on the Procter & Gamble business, and as part of the founding management teams for both Upper Deck and Major League Soccer before starting his own sports agency.
As Founder and President of Access Group of Miami, he has represented some of the greatest athletes of all time including Barry Bonds, Barry Sanders and Emmitt Smith.
Bernstein was responsible for creating ground breaking programs such as Smith’s Run with History™ which is now the standard deal in NFL milestone marketing.
He orchestrated Barry Bonds’ departure from the MLB Players Association group licensing program, which made Barry the first baseball player ever to successfully operate outside of their auspices.
Most notably Bernstein created The Million Dollar Arm™ contest in India. This global phenomenon yielded the first two Indian men to ever sign pro sports contracts in the US.
His incredible story eventually became a Walt Disney™ major motion picture titled “MILLION DOLLAR ARM” starring Jon Hamm as J.B. Bernstein.
Disney™ released the picture worldwide in 2014.
Simon & Schuster™ (a division of CBS Corporation and one of the largest English-language publishers) released the "MILLION DOLLAR ARM” book simultaneously with the movie.
Bill Simmons, co-producer of ESPN’s 30 for 30 released the documentary on J.B Bernstein for ESPN’s Grantland later that summer.
Bernstein is a widely coveted public speaker and has presented to a wide range of clients including, but not limited to: Citibank, Carrier, Allianz, Embraer Aircraft, Pepsi/Frito-Lay, ERA Real Estate, Bombardier, Raymond James, GE, TD Bank and Pregis. He is also a regular featured speaker on numerous college campuses such as NC State, Boise State, UMASS Isenberg School of Business, University of Tampa Lowth Business School and the University of Cincinnati to name a few.
J.B Bernstein attended the University of Massachusetts at Amherst, The London School of Economics and the University of Southern California.
In addition to a B.A and M.B.A. degree, out of his personal interest J.B has achieved a Ph.D. in Physics and is currently pursuing his 2nd Ph.D. in a related field.
J.B is currently the CEO of AviSight Inc., a drone inspection company.
He resides in Las Vegas with his wife and daughter.